Local SEO is all about knowing where you stand. More specifically, it’s about knowing where you stand in terms of your ranking on Google Maps. This is because the Google Local Pack — the box on top of Google’s homepage featuring the three local businesses that it has determined to be close (geographically), the most relevant and the most prominent in regard to a search query — is fed by Google Maps. Google Maps, in turn, is fueled by the information contained within a location’s Google My Business (GMB) profile.
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